Comments on: The Brand Experience http://www.abhinayachandra.com/2009/11/the-brand-experience/#utm_source=rss&utm_medium=rss&utm_campaign=the-brand-experience Fri, 27 Jan 2012 16:21:29 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Dominic http://www.abhinayachandra.com/2009/11/the-brand-experience/comment-page-1/#comment-87 Dominic Tue, 01 Dec 2009 08:44:14 +0000 http://www.abhinayachandra.com/?p=219#comment-87 So brand experience is like an old friend, whom I would love to speak volumes to, but when I meet him all I need to do is just sit quietly next to him... and walk away knowing that you had the best conversation ever. "It is the unsaid things!" Brand experience comes from the fact that you need to position yourself where no one has done it prior to you. For example the Deccan airlines - Once there positioned themselves as a common mans airline. Every touch point reinforced the brand. When it comes to food, people have preference and love to stick by it. So it is kind of tricky So brand experience is like an old friend, whom I would love to speak volumes to, but when I meet him all I need to do is just sit quietly next to him… and walk away knowing that you had the best conversation ever. “It is the unsaid things!”

Brand experience comes from the fact that you need to position yourself where no one has done it prior to you. For example the Deccan airlines – Once there positioned themselves as a common mans airline. Every touch point reinforced the brand.

When it comes to food, people have preference and love to stick by it. So it is kind of tricky

]]> By: Mohan http://www.abhinayachandra.com/2009/11/the-brand-experience/comment-page-1/#comment-86 Mohan Mon, 30 Nov 2009 04:44:55 +0000 http://www.abhinayachandra.com/?p=219#comment-86 Nice read. Well, I have one question in mind. How do you get the breakdown of low profit making sections in a hotel and compare the same among the industry levels(including competitors)? I don't have much info on this industry, but love to solve the problems :D Nice read. Well, I have one question in mind. How do you get the breakdown of low profit making sections in a hotel and compare the same among the industry levels(including competitors)?
I don’t have much info on this industry, but love to solve the problems :D

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