This is one of the most brilliant tech innovations. Adidas has created a virtual 3D world – all from a sneaker!
Go to the Adidas site and hold up your sneaker, which has a code embedded in its tongue, in front of your computer webcam. A virtual world then pops out in front and you can navigate it using your sneaker as a controller.
For those who are yet to hear about augmented reality, this is one of the technology trends of the year.
Now if you want to buy clothes online, try them on, and decide! You can log on to the site, set your web cam right, and voila .. see yourself wearing the clothes you want to buy, with accessories too.
True augmented reality is cool but over using it is killing it. Here’s Adidas using augmented reality as a natural extension. A virtual world has been added as a layer to the real world. This magical fantasy world allows one to play games. Adidas plans for three augmented reality games developed by xForm in the coming months: a skateboard game, a Star Wars-like game and a music-based game.
If not increase sales, Im sure it will atleast shift preferences toward Adidas.
Fantastic find! Much love to Adidas – All day I dream augmented selection?
Augmented Selection! That’s an interesting angle.