Mobile marketing made better!

On an average, I receive around 30 text messages from different companies. Discounts, gift vouchers, call for interviews, product launches, invites, and many more. These messages now work on an auto-mode in everybody’s mind. Open message – curse – delete.

Here’s a thought.

Mobile marketing, according to me, is still a very powerful medium to reach the right target audience. If segmented properly. Sending people a whole lot of mass text messages is no use.

What if mobile marketing could take over a similar strategy as Dell did on twitter.

What if a company like HP began messaging a few people to begin with. People who form part of their target audience. Other interested people can sign up to receive text messages from their site. These privileged few receive incentives and discounts. Would’nt it increase in better targeted marketing. Let the customer choose to receive messages that he wishes to read. And help not to frustrate other people, who at some point of time might become a one-time customer. Or even a loyalist.

Would this work?