Recently, I reviewed the Windows 7 ad here. Going cute seemed so wrong for a brand as powerful as Microsoft. But, here’s an ad that brought tears to my eyes. Words have to be coined, to describe something so pathetic.
The story opens with an average looking Indian woman in a typical bollywood setting. Her hair flying all over the place, she stands in the middle of a road that leads nowhere. Our hero (one of the wannabe tough/rough “dude”) drives past in a flashy car and stops while the woman asks for a lift. She gestures to him and says “ME”, he checks out her laptop (and its pink), replies “Me for you”. She gets into the car and they drive away. This is one of the four incidents that are shown in the ad. I assure you, the other three are worse than this.
In case you are still guessing the product, save it! This is a laptop called “ME” (I swear) manufactured by HCL. In case you are still staring at the screen in disbelief, do check it out.
Good place. Visited. Watched ME. Subscribed. Hope to stay in touch. Best.
Thank you Neeraj.