http://www.abhinayachandra.com/2010/02/brand-archetypes/#utm_source=rss&utm_medium=rss&utm_campaign=brand-archetypes Fri, 27 Jan 2012 16:21:29 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.abhinayachandra.com/2010/02/brand-archetypes/comment-page-1/#comment-1664 Adarsh Appaiah Thu, 08 Dec 2011 17:19:36 +0000 http://www.abhinayachandra.com/?p=290#comment-1664 Definitely worth the glance, has made me ponder over this concept, thank you for sharing. Definitely worth the glance, has made me ponder over this concept, thank you for sharing.

]]> http://www.abhinayachandra.com/2010/02/brand-archetypes/comment-page-1/#comment-214 Shyam Fri, 19 Feb 2010 07:04:57 +0000 http://www.abhinayachandra.com/?p=290#comment-214 must be a great concept...but hard to understand. Could understand one thing - A brand must have a legacy, a heritage that can be talked about and passed through the generations. May be I got the concept of archetype wrong here, still this fact holds. must be a great concept…but hard to understand. Could understand one thing – A brand must have a legacy, a heritage that can be talked about and passed through the generations. May be I got the concept of archetype wrong here, still this fact holds.

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