Here is an excellent slide show put together by Abhishek on Avatar and digital marketing. Taking instances from the movie, he has very clearly put forth lessons to be learnt in the digital marketing space. There are 15 lessons in all. Three are my personal favorites, and I swear by them.
Lesson #2:
Game well and success will find you.
Vodafone. Try this. Ask ten people what they remember about Vodafone. The zoozoos seem to have taken precedence from the pug. I would attribute 70% of their success to their viral campaigns. They did everything right. Excellent mix of online and offline communication.
Of course, Vodafone budget is not for everybody. So here’s another lesson for small budget social media clients -
Lesson #1:
Brands that are handicapped by small marketing budgets, Welcome to social media!
Ever heard of the small Italian cafe in Limerick. The one that serves great Italian home-food. This little cafe has employed social media to reach out. When your business is small, there’s little or no scope to grab media attention. This is when social media comes into the picture.
What began as an accident has actually turned into a big business move. Some of the outposts that they use include twitter, facebook and blogging. With campaign ideas like “Italian Facebook Cookalong”, its a little wonder that they have more than 2000 friends. To get more people involved, they post happy faces of their customers enjoying the food. Also, a great way to share recipe secrets, possible menu comments and more.
Lesson #13:
When marketing online, choose media vehicles that bond with your customers.
Be fancy only if you are meant to be fancy. There’s no point in trying to be someone you are not. The brand personality cannot change. There’s a lot to learn from Walmart’s failed facebook campaign. When the brand is all about affordability and discounts, their fb page screamed style. Brand truth once formulated cannot be changed.
There are 12 other lessons that are equally inspiring and interesting. Thanks Abhishek for this wonderful presentation. Looking forward to more!
Abhinaya, thanks for featuring my deck here and leading me to LaCucina Limerick. Cheers and All the Best!