Awards, music topping the charts, talk of the town and a HUGE fan base. Lady Gaga has done it all. And, she’s just 23. For those, who do not follow her, here are some quick facts:
Twitter followers: 2.8 mn
Facebook : 5.2 mn fans
This woman gets social media and has managed to revolutionize the music industry. She has brought in a great business sense to it. She’s in constant touch with her fans, continuously updating them of her daily routine and gigs.
“Lady Gaga isn’t the music industry’s new Madonna. She’s the new business model”, says Forbes. Here’ s a question: Is this business model built to last? Is this a fad? Well this, sure has helped her land a job with Polaroid as the Creative Director and inventor of specialty products. She’ s a popular face now. People love her attitude. She gets to endorse fancy products.
And I think this is short-lived. Great business sense. But lack of passion. She’s the big thing now, because she’s different. Not her music. Classic case of how the product which is normal, being packaged great. Awesome communication strategy but where’s my benefit?
A business without any emotion driving it wont last long. Keeping in touch with fans and reaching out to them via social media, is in vain if your core product (music) does not reach out to people.
Its interesting to find out what will be left of Lady Gaga once the storm has calmed down. She’s still a very very rich and famous 23 year old. If paparazzi is what she’s after, well done!
Hi… went through few articles on your blog…. pretty nice ones. Informative. But for someone like me who is just learning about this subject…..i have few basic questions…. looks like ‘branding’ is just the ‘packaging’ of a product. I understand that ‘packaging’ affects sales. But how is packaging any worth to the consumer? If a soft-boy next door feels ‘strong’ while riding a Harley, and someone wants nike for the ‘swoosh’ on the outside to boost his image…. and someone is buying Lady Gaga because now they feel close to a celebrity…… aren’t these consumers being merely being fooled into a cause, exclusive of the product? Aren’t these people acting out of ignorance, vanity and low self-esteem? And isn’t this sort of ‘branding’ just making business out this widespread intellectual emptiness and also working to increase it?
And about brand archetyping….. If a soft-boy feels ‘strong’ driving a Harley, then would it be more accurate to say that he has fallen into imitating the ‘stereotype’ of strong boys, rather than saying he is capturing the ‘archetype’ of Harley?