Heard about the “small business saturday” campaign? This was a highly successful campaign held by American Express where they awarded a $25 credit to every cardholder who shopped at small and local stores. The entire campaign was held via foursquare.
Now, they are building on this success by employing the same strategy this holiday season. Amex encourages you to shop at the 300,000 odd small businesses participating. Offers like spend $10 and get $10 are part of Amex’s digital strategy. The biggest plus point here is that you don’t have to carry any coupon / show your mobile coupon to any store. The entire process is seamless.This is a proactive brand that recognizes various touchpoints where their customers are present, and engage them the way they want causing the least intrusion.
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American Express via foursquare | Brand Touchpoints…
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