Its holiday season!!! While all brands are talking about the goodness of holidays
and how they can it make it better for you, Harvey Nichols has cut away the clutter by taking one important unspeakable aspect and creating a campaign around it – the walk of shame.
They created a video to be used as a social media tool to explain the walk of shame and how their new product – stride of pride can help overcome it. This product is a cluster of all that you need to remove the walk of shame look.
The video is quite entertaining with a bunch of girls in the middle of their walk of shame with looks to match it. At the end, there is one young woman who strides back home looking perfect and greeting her mailman as she enters her house. The end of the video reads “Avoid the walk of shame this season.”
The campaign has a contest attached to it. You have to tweet your walk of shame story with the hashtag #walkofshame. They are picking 5 winners everyday.
Now how open are people to publicize one of their most private moments on twitter. Another problem with this campaign is that they are moving people from fb to twitter via a link to tweet the stories. Usually, moving mediums is not favorable. People don’t like it! Beside these, Harvey Nichols might have just found a whole strong story to associate themselves with.
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