This piece of news has been circulating since 2008. Inspired by the results, I attempted testing brands in a similar scenario. Results follow – A man sat at a metro station in Washington DC and started to play the violin. He played six Bach pieces for about 45 minutes. During that time, since it was [...]
Its a common strategy among many brands to release a different holiday packaging reflecting the spirit. Coke followed suit and released a white can with red Coca Cola lettering. The can also had polar bears and snow flakes on it. The original plan was to keep this on shelves till Feb. But, here’s what happened [...]
Fiat Linea Punto releases its new TVC shot underwater. Here’s their list of reasons why and what they were trying to communicate – 1. The TVC shows two cars being assembled against all odds in a challenging environment. : Actually the serene blue sea makes me feel more comfortable and relaxed. Gives no indication of ‘against [...]
Establish the brand + Build a huge community + Move the community to do something together = Create brand evangelists and fans Sound similar? This is the social media dictum laid down for us to follow. Brands are today stepping on each other to get the consumer’s attention, let alone engagement. The holiday season has just gone [...]
I used to read a lot. A wide variety too. In the pre-GPRS and smart phones and the swanky gadget days, I read to keep me going and learn about new things. And then, something happened. Its been two years and I must have bought max 5 books. This habit is now completely replaced by [...]
Gone shopping lately? Notice the shopping lists replaced by a smartphone? Note people switching on the bluetooth for deals when they enter a supermarket? Well, there’s a lot more to the list. Shopping habits have completely changed with all the gadgets available. The swanky retail display units apparently aren’t enough to get consumer’s attention. Here are [...]
Burberry wins the most prestigious award in Luxury marketing. They have just been named Luxury marketer of the year 2011. Following Burberry is Ralph Lauren and BMW. The common aspect is that all these three brands have moved away from the traditional Luxury=touch & feel. Instead, they have crafted and executed a 360 degree campaign replicating the [...]
Its holiday season!!! While all brands are talking about the goodness of holidays and how they can it make it better for you, Harvey Nichols has cut away the clutter by taking one important unspeakable aspect and creating a campaign around it – the walk of shame. They created a video to be used [...]
Ever heard of a high fashion brand wanting to be more reachable? Here’s one. Dior wants one of its line of handbags to be viewed as reachable and not yet another high fashion aspiration. Dior launched a video with a comedy twist to showcase its handbag line. The short film called L.A.dy Dior Hollywood [...]
Heard about the “small business saturday” campaign? This was a highly successful campaign held by American Express where they awarded a $25 credit to every cardholder who shopped at small and local stores. The entire campaign was held via foursquare. Now, they are building on this success by employing the same strategy this holiday season. Amex [...]
Abhinaya is the sole author of Brand Touchpoints where she documents her observations and analyses of different brands she comes across. Her passion for brands extend to her professional life where she works in the advertising industry. She currently lives in Mumbai, India.
You can get in touch with her at abhinaya(dot)ch(at)gmail(dot)com if you would like her to review a brand, author a guest post or have something interesting to say!
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