One flagship store at Madison avenue. One ad in Vogue featuring a supermodel sporting the latest collection. Another ad in GQ. The rest will be done by the gliterrati. This was the scene with Luxury brands till 2004. Luxury brands once believed that minimal advertising is the key to maintaining their truly luxury status. They [...]
What makes blackberry the most preferred business phone? I was reading a book – Killer Differentiators, that talked about category leadership and first movers’ advantage as one of the strategies to grow a brand. Blackberry was cited as an example for one of the first smart phones developed. This was way back in 1999. It [...]
My all-time favourite print ad has been Southwest’s retaliation- “Liar Liar pants on fire” to Northwest on their claim to be No. 1 in customer satisfaction. Recently, I came across another ad that caught my eye. Today, where visuals dominate, this ad has reversed the process. An excellent portrayal of the cliches that are unfortunately [...]
“I think corporations have become inhuman entities that merely regurgitate people and ideas and throw up on the unsuspecting consumer. They simply feed the consensual bs hallucination and suck everything in it’s path. ” – This is the voice of a consumer. This statement kept me awake for many nights. Is this true? With neuro-marketing [...]
Here’s an ad that has created mixed emotions. Using the little girl and the dog sure worked for Hutch. It s working fine for Airtel too. But Microsoft????F5SX9J899P3S Take a look at this. This ad is definitely not stimulating me to even consider Windows 7. “Cuteness” is not for every brand. Sometimes highlighting the features [...]
I am a fan of Starbucks. A die-hard fan. As a kid, I remember climbing up on the bar stool, returning the smile to the lady on the other side and asking for a tall latte. They always gave me a free cookie! As a teen, I remember sitting in the corner with a borrowed [...]
When rituals and superstitions have been leveraged by advertising and branding companies, a question popped into my mind. Is there any correlation between branding and religion? Is there any lesson to be learnt from religion for branding? Think about this. Religion creates devotees. Staunch believers who do not question any aspect and follow it. Admirers. [...]
When my black cat came back safe after running out of home on Friday the 13th, I touched wood. This may sound bizarre to probably most of us, but believe it or not superstitions form a big part of our lives. We shun away from the number 13, blame everything on the glass that broke [...]
Emotions impact decisions. – Agreed Emotions exercise a greater impact on decisions than rational thinking. – ?! I know a lot of people are vigorously shaking their heads now. How can that be? I bought my Toyota last week after a lot of thinking. It was a very rational decision. My ipod nano was a [...]
The world is facing an economic downturn. And, yet I receive messages from Ralph Lauren about their new collection. The biggies still hold fashion shows and are doing well for themselves. Is there a layer of consumers who are unaffected by the financial crisis? Guy Richards post on Why brands increase price in an economic [...]
Is a guest blogger at
Abhinaya is the author of Brand Touchpoints where she documents her observations and analyses of different brands she comes across. Her passion for brands extend to her professional life where she works in the advertising industry. She currently lives in Mumbai, India.
You can get in touch with her at abhinaya(dot)ch(at)gmail(dot)com if you would like her to review a brand, author a guest post or have something interesting to say!
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