Its a common strategy among many brands to release a different holiday packaging reflecting the spirit. Coke followed suit and released a white can with red Coca Cola lettering. The can also had polar bears and snow flakes on it. The original plan was to keep this on shelves till Feb. But, here’s what happened [...]
Fiat Linea Punto releases its new TVC shot underwater. Here’s their list of reasons why and what they were trying to communicate – 1. The TVC shows two cars being assembled against all odds in a challenging environment. : Actually the serene blue sea makes me feel more comfortable and relaxed. Gives no indication of ‘against [...]
Establish the brand + Build a huge community + Move the community to do something together = Create brand evangelists and fans Sound similar? This is the social media dictum laid down for us to follow. Brands are today stepping on each other to get the consumer’s attention, let alone engagement. The holiday season has just gone [...]
Burberry wins the most prestigious award in Luxury marketing. They have just been named Luxury marketer of the year 2011. Following Burberry is Ralph Lauren and BMW. The common aspect is that all these three brands have moved away from the traditional Luxury=touch & feel. Instead, they have crafted and executed a 360 degree campaign replicating the [...]
Ever heard of a high fashion brand wanting to be more reachable? Here’s one. Dior wants one of its line of handbags to be viewed as reachable and not yet another high fashion aspiration. Dior launched a video with a comedy twist to showcase its handbag line. The short film called L.A.dy Dior Hollywood [...]
Indigo announces its International foray via a TV spot. Everybody remembers their old “On time” ad. Will this be just as memorable, or will it be yet another 60 secs of channel surfing? They managed to break the clutter and establish their “On time is a wonderful thing” philosophy with the TV spot. The weirdness [...]
So, since the designyatra post went up, I received 12 emails asking for Adrian’s 10 things that designers do. Here’s my version of the stuff - 1. Good designers are selfish egotists: Imagine a world where designers were empathetic toward the clients. Where the advertising team put the client at the center and gave them all [...]
A bunch of us from ANC visited the designyatra 2011 last week. Midst the sun sand and alcohol, we managed to attend the talks. Many thanks to Alok for not only flying us to Goa, but also for putting us up at the Hyatt. In case you missed out this year, here’s a gist of some interesting [...]
So Volkswagen has released their new Jetta, a premium car you should consider buying seriously if you have an extra 15 lac lying around somewhere. With its looks to die for and the all famous German Engineering, I would definitely love to own one of these beauties. Sadly, I don’t have the extra 15Lac.
The latest hot property that sells brands real quick. The newest addition to every marketing text book, especially selling the digital way. But, what happens to the age old concept of customer loyalty?
Abhinaya is the sole author of Brand Touchpoints where she documents her observations and analyses of different brands she comes across. Her passion for brands extend to her professional life where she works in the advertising industry. She currently lives in Mumbai, India.
You can get in touch with her at abhinaya(dot)ch(at)gmail(dot)com if you would like her to review a brand, author a guest post or have something interesting to say!
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