Its holiday season!!! While all brands are talking about the goodness of holidays and how they can it make it better for you, Harvey Nichols has cut away the clutter by taking one important unspeakable aspect and creating a campaign around it – the walk of shame. They created a video to be used [...]
Heard about the “small business saturday” campaign? This was a highly successful campaign held by American Express where they awarded a $25 credit to every cardholder who shopped at small and local stores. The entire campaign was held via foursquare. Now, they are building on this success by employing the same strategy this holiday season. Amex [...]
With 2012 around the corner, what will be the digital future for your brand? Have you employed all tools of social engagement covering various touchpoints or are you limiting to facebook yet? Its important to do a touchpoint analysis before hopping onto the “Im going digital” side. There are brands that try and sign up [...]
Do you own an iPhone or an iPad? Awesome! Now you can use your gadgets to not just stay connected or get some work done, but also extend them to domestic work. The guys at Scanomat have designed a coffee brewer that gets activated by an iPhone / iPad. Scanomat’s topbrew comes with an elegant [...]
Here is an excellent slide show put together by Abhishek on Avatar and digital marketing. Taking instances from the movie, he has very clearly put forth lessons to be learnt in the digital marketing space.
This is one of the most brilliant tech innovations. Adidas has created a virtual 3D world – all from a sneaker! Go to the Adidas site and hold up your sneaker, which has a code embedded in its tongue, in front of your computer webcam. A virtual world then pops out in front and you [...]
On an average, I receive around 30 text messages from different companies. Discounts, gift vouchers, call for interviews, product launches, invites, and many more. These messages now work on an auto-mode in everybody’s mind. Open message – curse – delete. Here’s a thought. Mobile marketing, according to me, is still a very powerful medium to [...]
Brand Orkut Imagine a social system with a new kid-on-the-bloc. He has a new style with new things to say. People love the style. This builds his popularity. But, once his secret is out, many people copy his style and in fact do a better job of it. This is the story of Orkut. True. [...]
Recently, I was involved in a deep discussion about Social Media being the most important tool in marketing. It is a whole new revolution that opens up many locked doors to reach marketing effectiveness. My colleague was convinced that social media is the 5th P as participation in the marketing mix model. I found this [...]
You are a twenty-something. You work and have a lot of things to do, that is so much more fun than cooking. Every morning, evening, it is the same situation. You cant decide what to cook. “I want to eat healthy. I want to be fit. But, I cant eat tasteless food too. Even if [...]
Abhinaya is the sole author of Brand Touchpoints where she documents her observations and analyses of different brands she comes across. Her passion for brands extend to her professional life where she works in the advertising industry. She currently lives in Mumbai, India.
You can get in touch with her at abhinaya(dot)ch(at)gmail(dot)com if you would like her to review a brand, author a guest post or have something interesting to say!
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