This piece of news has been circulating since 2008. Inspired by the results, I attempted testing brands in a similar scenario. Results follow – A man sat at a metro station in Washington DC and started to play the violin. He played six Bach pieces for about 45 minutes. During that time, since it was [...]
Gone shopping lately? Notice the shopping lists replaced by a smartphone? Note people switching on the bluetooth for deals when they enter a supermarket? Well, there’s a lot more to the list. Shopping habits have completely changed with all the gadgets available. The swanky retail display units apparently aren’t enough to get consumer’s attention. Here are [...]
Recently I met with a digital agency who tried to pitch his work by the number of facebook likes he had sourced for a brand page. This was used as a milestone. Now, I have a problem with this. I believe that brands are not meant to be merely liked. They are much like your [...]
Gone is the era where traditional advertising would do the trick. Attention span has declined rapidly leaving conventional methods of communication clueless. People hardly glance at print ads. Most of us have our news apps that prove to be a good reading on our way to work. Beside, aren’t we all going paperless? The biggies [...]
Abhinaya is the sole author of Brand Touchpoints where she documents her observations and analyses of different brands she comes across. Her passion for brands extend to her professional life where she works in the advertising industry. She currently lives in Mumbai, India.
You can get in touch with her at abhinaya(dot)ch(at)gmail(dot)com if you would like her to review a brand, author a guest post or have something interesting to say!
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