With 2012 around the corner, what will be the digital future for your brand? Have you employed all tools of social engagement covering various touchpoints or are you limiting to facebook yet? Its important to do a touchpoint analysis before hopping onto the “Im going digital” side. There are brands that try and sign up [...]
Recently I met with a digital agency who tried to pitch his work by the number of facebook likes he had sourced for a brand page. This was used as a milestone. Now, I have a problem with this. I believe that brands are not meant to be merely liked. They are much like your [...]
Do you own an iPhone or an iPad? Awesome! Now you can use your gadgets to not just stay connected or get some work done, but also extend them to domestic work. The guys at Scanomat have designed a coffee brewer that gets activated by an iPhone / iPad. Scanomat’s topbrew comes with an elegant [...]
Gone is the era where traditional advertising would do the trick. Attention span has declined rapidly leaving conventional methods of communication clueless. People hardly glance at print ads. Most of us have our news apps that prove to be a good reading on our way to work. Beside, aren’t we all going paperless? The biggies [...]
Indigo announces its International foray via a TV spot. Everybody remembers their old “On time” ad. Will this be just as memorable, or will it be yet another 60 secs of channel surfing? They managed to break the clutter and establish their “On time is a wonderful thing” philosophy with the TV spot. The weirdness [...]
So, since the designyatra post went up, I received 12 emails asking for Adrian’s 10 things that designers do. Here’s my version of the stuff - 1. Good designers are selfish egotists: Imagine a world where designers were empathetic toward the clients. Where the advertising team put the client at the center and gave them all [...]
A bunch of us from ANC visited the designyatra 2011 last week. Midst the sun sand and alcohol, we managed to attend the talks. Many thanks to Alok for not only flying us to Goa, but also for putting us up at the Hyatt. In case you missed out this year, here’s a gist of some interesting [...]
So Volkswagen has released their new Jetta, a premium car you should consider buying seriously if you have an extra 15 lac lying around somewhere. With its looks to die for and the all famous German Engineering, I would definitely love to own one of these beauties. Sadly, I don’t have the extra 15Lac.
The latest hot property that sells brands real quick. The newest addition to every marketing text book, especially selling the digital way. But, what happens to the age old concept of customer loyalty?
The hardest thing to do as a creative director is to develop a product that looks at building a creative solution within the same environment instead of asking the user to change. Imagine having to enter into somebody else’s domain, understanding it well enough to develop a creative solution for a problem that could not [...]
Abhinaya is the sole author of Brand Touchpoints where she documents her observations and analyses of different brands she comes across. Her passion for brands extend to her professional life where she works in the advertising industry. She currently lives in Mumbai, India.
You can get in touch with her at abhinaya(dot)ch(at)gmail(dot)com if you would like her to review a brand, author a guest post or have something interesting to say!
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