Its a common strategy among many brands to release a different holiday packaging reflecting the spirit. Coke followed suit and released a white can with red Coca Cola lettering. The can also had polar bears and snow flakes on it. The original plan was to keep this on shelves till Feb. But, here’s what happened [...]
Fiat Linea Punto releases its new TVC shot underwater. Here’s their list of reasons why and what they were trying to communicate – 1. The TVC shows two cars being assembled against all odds in a challenging environment. : Actually the serene blue sea makes me feel more comfortable and relaxed. Gives no indication of ‘against [...]
Recently, I reviewed the Windows 7 ad here. Going cute seemed so wrong for a brand as powerful as Microsoft. But, here’s an ad that brought tears to my eyes. Words have to be coined, to describe something so pathetic. The story opens with an average looking Indian woman in a typical bollywood setting. Her [...]
Here’s an eco-friendly supermarket. One of the global giants has decided to go green. Not only are they being environment conscious, they are also encouraging everybody to stop using plastic. Carrefour released a campaign that has a very simple message. Plastic = Shit. What struck me as different about this was the tone of communication. [...]
My all-time favourite print ad has been Southwest’s retaliation- “Liar Liar pants on fire” to Northwest on their claim to be No. 1 in customer satisfaction. Recently, I came across another ad that caught my eye. Today, where visuals dominate, this ad has reversed the process. An excellent portrayal of the cliches that are unfortunately [...]
Here’s an ad that has created mixed emotions. Using the little girl and the dog sure worked for Hutch. It s working fine for Airtel too. But Microsoft????F5SX9J899P3S Take a look at this. This ad is definitely not stimulating me to even consider Windows 7. “Cuteness” is not for every brand. Sometimes highlighting the features [...]
One of my most interesting clients is surprisingly a cement company. A quick research around the market points to very few cement companies engaging in advertising. Those who do, have the typical ad with an emotional appeal. A house warming ceremony – happy family – blah – and more blah. So here’s this cement client [...]
Recent research states that the Indian consumer believes in recommendations by personal acquaintances rather than the million other ads he comes across every day. Apparently, personal recommendations and editorial content play a major role in the decision making process. So say the Nielsen biggies themselves. This gives a clearer perspective on defining the audience. Currently, [...]
I see them everywhere. This takes me back to the Hutch turned Vodafone time. Overnight transformation. TATA Docomo is surely doing all that they can to break the clutter in the GSM market. Apparently, this Joint Venture between TATA and Japanese telecom major DOCOMO plan a phased roll out that will be complete by October [...]
Abhinaya is the sole author of Brand Touchpoints where she documents her observations and analyses of different brands she comes across. Her passion for brands extend to her professional life where she works in the advertising industry. She currently lives in Mumbai, India.
You can get in touch with her at abhinaya(dot)ch(at)gmail(dot)com if you would like her to review a brand, author a guest post or have something interesting to say!
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