My recent obsession has been brand archetyping. The basic idea behind brand archetypes is: 1. look at a brand in a social concept and 2. the set of patterns and ideas tend to repeat. This becomes easier to understand how consumers connect with brands better. Harley falls under the non-conformist category.
Abhinaya is the sole author of Brand Touchpoints where she documents her observations and analyses of different brands she comes across. Her passion for brands extend to her professional life where she works in the advertising industry. She currently lives in Mumbai, India.
You can get in touch with her at abhinaya(dot)ch(at)gmail(dot)com if you would like her to review a brand, author a guest post or have something interesting to say!
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