You wake up in the morning. Another boring day. You get out of home all dressed to go to work. On the way, you stop at the regular coffee-house. “Morning John.. the usual please.” You are greeted by a warm smile and a couple of minutes later, you have your tall latte de-fatted soy milk [...]

A philosophy that sounds so simple and yet tough to follow. Love and respect. This book is all about a revolutionary way to move businesses. It completely attacks the conventional mannerisms of business-houses. “Brands are running out of juice.” They are everywhere and are cluttered. All advertising agencies are trying to break this clutter by [...]