The world is facing an economic downturn. And, yet I receive messages from Ralph Lauren about their new collection. The biggies still hold fashion shows and are doing well for themselves. Is there a layer of consumers who are unaffected by the financial crisis? Guy Richards post on Why brands increase price in an economic [...]

What do you do, when you have over 200 related products to be branded? All of them have to be recognised independent of each other. 5 of the 200 are very popular and are leading products in the market. The corporate brand has not gained much importance as of now and that has to be [...]

Recently I wrote a paper for Asia Brand Summit that won the research award. Here is an abstract of the paper. A brand is a product that provides functional benefits plus added value that some customers value enough to buy. Ensuring brand clarity and consistency in today’s multi channel world is not only a priority [...]