Awards, music topping the charts, talk of the town and a HUGE fan base. Lady Gaga has done it all. And, she’s just 23. For those, who do not follow her, here are some quick facts: Twitter followers: 2.8 mn Facebook : 5.2 mn fans
Tag Archives | Business
The Brand Experience
Client: A world class five star luxury hotel with everything working in their favour. They have an extremely strong brand presence built worldwide. A good clientèle and great business. The problem: Food & Beverages. A hotel of this repute was not attracting numbers as much as its counterparts. The pub and restaurant were doing bad. [...]
Is social media the 5th P
Recently, I was involved in a deep discussion about Social Media being the most important tool in marketing. It is a whole new revolution that opens up many locked doors to reach marketing effectiveness. My colleague was convinced that social media is the 5th P as participation in the marketing mix model. I found this [...]
Blackberry – the most preferred business phone
What makes blackberry the most preferred business phone? I was reading a book – Killer Differentiators, that talked about category leadership and first movers’ advantage as one of the strategies to grow a brand. Blackberry was cited as an example for one of the first smart phones developed. This was way back in 1999. It [...]
About
Abhinaya is the sole author of Brand Touchpoints where she documents her observations and analyses of different brands she comes across. Her passion for brands extend to her professional life where she works in the advertising industry. She currently lives in Mumbai, India.
You can get in touch with her at abhinaya(dot)ch(at)gmail(dot)com if you would like her to review a brand, author a guest post or have something interesting to say!
