Here’s a thought. If Nike decided to remove the swoosh from the outside and engrave it on the inside, would you still buy a pair? I owe this thought to a friend of mine, who called two days ago. He wanted my take on consumer insights about shoes in the Indian market. Lets take Nike [...]
Client: A world class five star luxury hotel with everything working in their favour. They have an extremely strong brand presence built worldwide. A good clientèle and great business. The problem: Food & Beverages. A hotel of this repute was not attracting numbers as much as its counterparts. The pub and restaurant were doing bad. [...]
Abhinaya is the sole author of Brand Touchpoints where she documents her observations and analyses of different brands she comes across. Her passion for brands extend to her professional life where she works in the advertising industry. She currently lives in Mumbai, India.
You can get in touch with her at abhinaya(dot)ch(at)gmail(dot)com if you would like her to review a brand, author a guest post or have something interesting to say!
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