Here is an excellent slide show put together by Abhishek on Avatar and digital marketing. Taking instances from the movie, he has very clearly put forth lessons to be learnt in the digital marketing space.
Tag Archives | idea
Mobile marketing made better!
On an average, I receive around 30 text messages from different companies. Discounts, gift vouchers, call for interviews, product launches, invites, and many more. These messages now work on an auto-mode in everybody’s mind. Open message – curse – delete. Here’s a thought. Mobile marketing, according to me, is still a very powerful medium to [...]
Powerful idea
My all-time favourite print ad has been Southwest’s retaliation- “Liar Liar pants on fire” to Northwest on their claim to be No. 1 in customer satisfaction. Recently, I came across another ad that caught my eye. Today, where visuals dominate, this ad has reversed the process. An excellent portrayal of the cliches that are unfortunately [...]
About
Abhinaya is the sole author of Brand Touchpoints where she documents her observations and analyses of different brands she comes across. Her passion for brands extend to her professional life where she works in the advertising industry. She currently lives in Mumbai, India.
You can get in touch with her at abhinaya(dot)ch(at)gmail(dot)com if you would like her to review a brand, author a guest post or have something interesting to say!
