This is one of the most brilliant tech innovations. Adidas has created a virtual 3D world – all from a sneaker! Go to the Adidas site and hold up your sneaker, which has a code embedded in its tongue, in front of your computer webcam. A virtual world then pops out in front and you [...]
You are a twenty-something. You work and have a lot of things to do, that is so much more fun than cooking. Every morning, evening, it is the same situation. You cant decide what to cook. “I want to eat healthy. I want to be fit. But, I cant eat tasteless food too. Even if [...]
Remember that stylish metal bin which you bought in 1990s. That bin which was placed under your Billy bookcase. Here’s something very interesting about it: Kamprad wanted to sell the bins for 10$ while they were being sold in the high street for 40$. This stumped the IKEA team as they were not able to [...]
After sitting through a very interesting lecture on Innovation and strategy during the MBA days, I was asked to write a paper on “Innovate to Integrate” for Business India. The following 15 days were filled with a lot of brainstorming sessions, deriving models and formulating solutions for various questions posed by the power of innovation. [...]
Abhinaya is the sole author of Brand Touchpoints where she documents her observations and analyses of different brands she comes across. Her passion for brands extend to her professional life where she works in the advertising industry. She currently lives in Mumbai, India.
You can get in touch with her at abhinaya(dot)ch(at)gmail(dot)com if you would like her to review a brand, author a guest post or have something interesting to say!
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