One flagship store at Madison avenue. One ad in Vogue featuring a supermodel sporting the latest collection. Another ad in GQ. The rest will be done by the gliterrati. This was the scene with Luxury brands till 2004. Luxury brands once believed that minimal advertising is the key to maintaining their truly luxury status. They [...]
Abhinaya is the sole author of Brand Touchpoints where she documents her observations and analyses of different brands she comes across. Her passion for brands extend to her professional life where she works in the advertising industry. She currently lives in Mumbai, India.
You can get in touch with her at abhinaya(dot)ch(at)gmail(dot)com if you would like her to review a brand, author a guest post or have something interesting to say!
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