Awards, music topping the charts, talk of the town and a HUGE fan base. Lady Gaga has done it all. And, she’s just 23. For those, who do not follow her, here are some quick facts: Twitter followers: 2.8 mn Facebook : 5.2 mn fans
Tag Archives | marketing
Power of tweens
You are Club Mahindra. There’s an unbelievable offer you are looking to sell. Target Audience = 35+ If your communication plan is tailor made for this audience alone, it wont work. Let me rephrase that. If you have no communication plan talking to age 8 to 14, it’s a recipe for disaster. Almost 70% of [...]
Mobile marketing made better!
On an average, I receive around 30 text messages from different companies. Discounts, gift vouchers, call for interviews, product launches, invites, and many more. These messages now work on an auto-mode in everybody’s mind. Open message – curse – delete. Here’s a thought. Mobile marketing, according to me, is still a very powerful medium to [...]
Digital or traditional
Everybody s talking about going digital. There are digital agencies springing up suddenly. Everything is going online and the consumer is spending much more time on the net. Logical solution = catch him on the net. There is an emphasis on use of social media to catch the consumer’s attention. So, the questions: Will one [...]
Strategy Tactics Goals
Strategy – Tactics – Goals It has become extremely tough for anybody to clearly distinguish between them. Beside the academic definitions, all of them are mistaken for ideas. Jon Furguson has explained the difference in a fantastic way. Goal: Win the war. Strategy: “Divide and conquer.” Tactics: CIA spies gather intelligence. Navy Seals knock out [...]
Is social media the 5th P
Recently, I was involved in a deep discussion about Social Media being the most important tool in marketing. It is a whole new revolution that opens up many locked doors to reach marketing effectiveness. My colleague was convinced that social media is the 5th P as participation in the marketing mix model. I found this [...]
About
Abhinaya is the sole author of Brand Touchpoints where she documents her observations and analyses of different brands she comes across. Her passion for brands extend to her professional life where she works in the advertising industry. She currently lives in Mumbai, India.
You can get in touch with her at abhinaya(dot)ch(at)gmail(dot)com if you would like her to review a brand, author a guest post or have something interesting to say!
