Today I went on a market tour. A trip to the local bazaar to learn more about the Indian consumer. A typical street filled with people selling all sorts of stuff – right from a “Hidesign” bag to glass bangles. With hardly any space to walk, this street has got buses trying to squeeze through. [...]
Abhinaya is the sole author of Brand Touchpoints where she documents her observations and analyses of different brands she comes across. Her passion for brands extend to her professional life where she works in the advertising industry. She currently lives in Mumbai, India.
You can get in touch with her at abhinaya(dot)ch(at)gmail(dot)com if you would like her to review a brand, author a guest post or have something interesting to say!
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