Here’s an ad that has created mixed emotions. Using the little girl and the dog sure worked for Hutch. It s working fine for Airtel too. But Microsoft????F5SX9J899P3S Take a look at this. This ad is definitely not stimulating me to even consider Windows 7. “Cuteness” is not for every brand. Sometimes highlighting the features [...]
Abhinaya is the sole author of Brand Touchpoints where she documents her observations and analyses of different brands she comes across. Her passion for brands extend to her professional life where she works in the advertising industry. She currently lives in Mumbai, India.
You can get in touch with her at abhinaya(dot)ch(at)gmail(dot)com if you would like her to review a brand, author a guest post or have something interesting to say!
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