“I think corporations have become inhuman entities that merely regurgitate people and ideas and throw up on the unsuspecting consumer. They simply feed the consensual bs hallucination and suck everything in it’s path. ” – This is the voice of a consumer. This statement kept me awake for many nights. Is this true? With neuro-marketing [...]

Emotions impact decisions. – Agreed Emotions exercise a greater impact on decisions than rational thinking. – ?! I know a lot of people are vigorously shaking their heads now. How can that be? I bought my Toyota last week after a lot of thinking. It was a very rational decision. My ipod nano was a [...]