When rituals and superstitions have been leveraged by advertising and branding companies, a question popped into my mind. Is there any correlation between branding and religion? Is there any lesson to be learnt from religion for branding? Think about this. Religion creates devotees. Staunch believers who do not question any aspect and follow it. Admirers. [...]
Abhinaya is the sole author of Brand Touchpoints where she documents her observations and analyses of different brands she comes across. Her passion for brands extend to her professional life where she works in the advertising industry. She currently lives in Mumbai, India.
You can get in touch with her at abhinaya(dot)ch(at)gmail(dot)com if you would like her to review a brand, author a guest post or have something interesting to say!
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