When my black cat came back safe after running out of home on Friday the 13th, I touched wood. This may sound bizarre to probably most of us, but believe it or not superstitions form a big part of our lives. We shun away from the number 13, blame everything on the glass that broke [...]
Abhinaya is the sole author of Brand Touchpoints where she documents her observations and analyses of different brands she comes across. Her passion for brands extend to her professional life where she works in the advertising industry. She currently lives in Mumbai, India.
You can get in touch with her at abhinaya(dot)ch(at)gmail(dot)com if you would like her to review a brand, author a guest post or have something interesting to say!
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