On an average, I receive around 30 text messages from different companies. Discounts, gift vouchers, call for interviews, product launches, invites, and many more. These messages now work on an auto-mode in everybody’s mind. Open message – curse – delete. Here’s a thought. Mobile marketing, according to me, is still a very powerful medium to [...]
Strategy – Tactics – Goals It has become extremely tough for anybody to clearly distinguish between them. Beside the academic definitions, all of them are mistaken for ideas. Jon Furguson has explained the difference in a fantastic way. Goal: Win the war. Strategy: “Divide and conquer.” Tactics: CIA spies gather intelligence. Navy Seals knock out [...]
Recently, I was involved in a deep discussion about Social Media being the most important tool in marketing. It is a whole new revolution that opens up many locked doors to reach marketing effectiveness. My colleague was convinced that social media is the 5th P as participation in the marketing mix model. I found this [...]
Abhinaya is the sole author of Brand Touchpoints where she documents her observations and analyses of different brands she comes across. Her passion for brands extend to her professional life where she works in the advertising industry. She currently lives in Mumbai, India.
You can get in touch with her at abhinaya(dot)ch(at)gmail(dot)com if you would like her to review a brand, author a guest post or have something interesting to say!
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