Strategy – Tactics – Goals It has become extremely tough for anybody to clearly distinguish between them. Beside the academic definitions, all of them are mistaken for ideas. Jon Furguson has explained the difference in a fantastic way. Goal: Win the war. Strategy: “Divide and conquer.” Tactics: CIA spies gather intelligence. Navy Seals knock out [...]
Abhinaya is the sole author of Brand Touchpoints where she documents her observations and analyses of different brands she comes across. Her passion for brands extend to her professional life where she works in the advertising industry. She currently lives in Mumbai, India.
You can get in touch with her at abhinaya(dot)ch(at)gmail(dot)com if you would like her to review a brand, author a guest post or have something interesting to say!
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