This is one of the most brilliant tech innovations. Adidas has created a virtual 3D world – all from a sneaker! Go to the Adidas site and hold up your sneaker, which has a code embedded in its tongue, in front of your computer webcam. A virtual world then pops out in front and you [...]
Abhinaya is the sole author of Brand Touchpoints where she documents her observations and analyses of different brands she comes across. Her passion for brands extend to her professional life where she works in the advertising industry. She currently lives in Mumbai, India.
You can get in touch with her at abhinaya(dot)ch(at)gmail(dot)com if you would like her to review a brand, author a guest post or have something interesting to say!
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