The hardest thing to do as a creative director is to develop a product that looks at building a creative solution within the same environment instead of asking the user to change. Imagine having to enter into somebody else’s domain, understanding it well enough to develop a creative solution for a problem that could not [...]
Abhinaya is the sole author of Brand Touchpoints where she documents her observations and analyses of different brands she comes across. Her passion for brands extend to her professional life where she works in the advertising industry. She currently lives in Mumbai, India.
You can get in touch with her at abhinaya(dot)ch(at)gmail(dot)com if you would like her to review a brand, author a guest post or have something interesting to say!
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